July 03, 2023

Who are you, as a company? The overall company brand defines the quintessential qualities of the organization, at large, that is directed to both the general public and all stakeholders, including customers, clients, strategic partners, investors and/or regulators. Employer branding, on the other hand, targets job seekers and employees. It zooms in on the workforce and prospective hires to discover how these groups really perceive your organization.